Logogram: Drift Definitions diverge.

the jambot

On the gap between what organizations say they're building and what they actually build.

stateWe think we agree but we don't. auto cycle

A personal lab of essays, artifacts, and interactive narratives about semantic drift, operating models, and the hidden costs of misalignment.

Your dashboards show counts. Not causes.

I help product and platform leaders find the causes — where misalignment silently drains velocity — and fix the operating model.

Start here

Pick the lens you're coming from. I'll take you to the best entry point.

If you lead an org

See where dashboards create confidence without shared reality.

  1. The Fifth Ceremony
  2. BTA Lab Report
  3. Work with me
Outcome: a clearer view of where meaning diverges.

If you lead Product

Why discovery fails at the handoff—and what to measure instead.

  1. The Fifth Ceremony
  2. Product Operating Models
  3. BTA Next.js Analysis
Outcome: better questions and less "agreement theater."

If you lead Platform

Where semantic drift becomes operational risk (delivery, reliability, security).

  1. Platform Ontology
  2. Ontology Exploration
  3. Argo Data Story
Outcome: make hidden interface failures visible.

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